Gak mesti langsing buat bisa foto sexy 🙂
In the digital age, one way for a brand to make itself relevant is to get social media traction. By that measure, plus-size retailer Lane Bryant Inc. is succeeding.
Lane Bryant Inc., which sells women’s clothing size 14 to 28, became a hot topic in social media after the company released an ad campaign featuring vamping, slightly-large supermodels in slinky lingerie, a not-so-subtle jab at Victoria’s Secret 2014 ads where ultrathin “angels” wore wings.
Hashtagged #ImNoAngel, the salvo from Lane Bryant’s CEO and President Linda Heasley aims to revitalize the flagging brand by cashing in on the growing “body-positive” movement.
In one day, #ImNoAngel garnered 30,000 Facebook and Twitter mentions, 85% of them positive, according to Folke Lemaitre, CEO and founder of Engagor, an analytics firm monitoring social media. Twitter followers were growing 4 percent a day. Activity was 80% women 25 to 44. The terms used most often: “redefining…
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